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Thinking with Type: A Primer for Deisgners: A Critical Guide for Designers, Writers, Editors, & Students | 
| Author: Ellen Lupton
Publisher: Princeton Architectural Press
Category: Book
List Price: $21.95
Buy New: $12.47
as of 9/3/2010 10:19 CDT details
You Save: $9.48 (43%)
Seller: Amazon.com
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Media: Paperback
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 8.5 x 7.1 x 0.7
ISBN: 1568984480
Dewey Decimal Number: 686.22
EAN: 9781568984483
Publication Date: September 9, 2004
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| • | ISBN13: 9781568984483 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
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