Marketing & Sales
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| | Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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Publication Date: February 19, 2008
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| | Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom
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Publication Date: October 21, 2008
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| | The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Publication Date: January 7, 2002
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| | Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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Publication Date: June 10, 2008
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| | Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein
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Publication Date: April 8, 2008
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| | Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini
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Publication Date: January 1, 2007
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| | Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
Authors: Michael Masterson, Maryellen Tribby
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Category: Book
Publication Date: October 27, 2008 (New: Last 30 Days)
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| | Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman
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Publication Date: June 3, 2008
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| | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renee Mauborgne
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Category: Book
Publication Date: February 3, 2005
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| | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Publication Date: June 4, 2007
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