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Groundswell: Winning in a World Transformed by Social Technologies |  | Authors: Charlene Li, Josh Bernoff
Publisher: Your Coach In A Box
Category: Book
List Price: $29.98
Buy New: $16.35
as of 9/3/2010 08:44 CDT details
You Save: $13.63 (45%)
Seller: pbshop
Rating: 
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 7
Shipping Weight (lbs): 0.4
Dimensions (in): 6 x 5.3 x 1.3
ISBN: 1596592125
Dewey Decimal Number: 303.4833
EAN: 9781596592124
Publication Date: October 7, 2008
Availability: Usually ships in 1-2 business days
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| • | ISBN13: 9781596592124 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
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