|
| Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant | 
 enlarge | Authors: W. Chan Kim, Renee Mauborgne
Publisher: Your Coach Digital
Category: Book
List Price: $29.98
Buy New: $16.44
You Save: $13.54 (45%)
Avg. Customer Rating:  14 reviews
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 6
Shipping Weight (lbs): 0.4
Dimensions (in): 6 x 5.3 x 1.3
ISBN: 1596590688
Dewey Decimal Number: 650
EAN: 9781596590687
Publication Date: September 25, 2006
Availability: Usually ships in 1-2 business days
|
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave?
|
|
|
Book Store - If cheap books is what you need, our book store is where you'll find it. | |
